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A voting rights group backed by athletes launches a marketing campaign centered on felony justice reform.

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Extra Than a Vote, the organization launched a year ago by distinguished Black athletes and entertainers to guard African Individuals’ voting rights, is launching a marketing campaign centered on the nation’s felony justice system.

The marketing campaign, referred to as Defend Our Folks, kicked off Monday with an episode of the HBO series “The Shop,” which is produced by the basketball star LeBron James and Maverick Carter, Mr. James’s shut buddy and enterprise companion. Mr. James was among the many constitution members of Extra Than a Vote.

The episode encompasses a dialog about racial justice and police killings between Miami Police Chief Artwork Acevedo, Natasha Cloud, the professional basketball participant who skipped the 2020-21 W.N.B.A. season to give attention to social justice considerations; Benjamin Crump, an lawyer who has represented households of Black folks killed by police; Philonise Floyd, the brother of George Floyd; the journalist Jemele Hill; and Meek Mill, the rapper and criminal justice activist.

“2020 proved that when athletes communicate out in regards to the points that matter to them, folks pay attention. As we mentioned in the beginning of this yr, this effort was by no means about one election,” mentioned Michael Tyler, a spokesman for Extra Than a Vote. “The Defend Our Folks marketing campaign will replicate the profitable mannequin of harnessing athlete activism in electoral politics and apply it to the continuing struggle to maneuver public opinion and alter felony justice insurance policies that repeatedly victimize Black communities.”

The Defend Our Folks marketing campaign has additionally produced advertisements online urging senators to move the George Floyd Justice in Policing Act, which passed the House in March however stays stalled within the Senate. And it intends to push for native laws, together with a proposal in California to implement a statewide system for revoking the license of law enforcement officials who commit severe misconduct and a referendum in Cleveland that may create an unbiased oversight panel to analyze police misconduct.